“It’s a projection of your neocolonial thinking.
We have to do better.”Ī person tweeting under the handle vulkaanrots said they would boycott the store: “So the black kid gets to wear the H&M sweater with ‘Coolest monkey in the jungle’ and the white kid with ‘Survival expert’. If you look at other sweaters in same category, they have white kids. hm do you think this imagery is an appropriate representation of a young black boy?”Īlex Medina, who works in brand design, tweeted: “In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. The Labour MP Kate Osamor tweeted: “I was totally shocked, dismayed to say the very least, to find this online imagine. One bears the words “Mangrove jungle” and “Official survival expert” the other has outlines of various animals including giraffes and tigers.
The image of the model in the green hoodie has been removed from the H&M website two similar designs modelled by white children remain.
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